What is THE PME PLAYBOOK?

• 150+ examples of good product marketing from breakthrough B2B SaaS companies generating between $20-$300M in revenue and on a trajectory to grow at a rate in excess of 50% for at least the next three or four years a.k.a Companies that have not just Product-Market Fit but also Product-Message fit.• Collated by a product marketing manager with over 50+ hrs of research.• New examples will be added every week.

Buy lifetime access now at early bird prices.
(Pricing will go up after the first 50 copies are sold)
Learn more at FAQ

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EXAMPLE FROM THE PME PLAYBOOK?

Note from the PME Playbook:Category: Messaging
Sub-Category: Before/AfterBefore/After sections are incredibly powerful in communicating value.Paint a picture for your prospect. Show them how the new way of doing the thing is better than the old way/current way of doing things. This is also a great way of handling objections.Calendly does a fantastic job of showcasing this for their marketing use case. They also added a customer quote relevant to their "After" view that makes the message more impactful.

• SEE PME PLAYBOOK SAMPLE

How can you fix your product marketing with PME?

• Figure out the elements of good messaging/positioning with examples
• Learn best practices to highlight customer marketing
• Copy good examples of “marchitecture”
• Learn what makes an effective ROI calculator
• Best ways to reuse AR/PR reports/Reviews
• Learn best ways to talk to your ideal customer profiles
• Learn how to address objection handling in your messaging
• Learn how breakthrough startups showcase their products for better conversion
• Copy from examples on how to nail differentiation against competition
• Copy from examples of good product packaging on your website

• I WANT THIS!

FOR PRODUCT MARKETERS

• Make an impact within weeks of starting your new PMM job
• Hone your craft by learning from the best
• Ace your next brainstorm with 100s of ideas
• Make that next product launch your best ever by copying the best
• Focus your time on strategy rather than content generation

For FOUNDERS

• Turn your website into your best sales rep
• Instantly apply product marketing best practices across your GTM motion
• Successfully message/position for product-message fit
• Learn how to effectively reuse your marketing collateral
• Focus your time on strategy rather than content generation

Example from PME PLAYBOOK

Note from the PME Playbook:Category: ROI Calculator
Sub-Category: Use CaseCombine the Cost calculator with case studies and testimonial snippets to increase the credibility of your ROI metrics.Algolia has a different case study for every metric they can boost (value driver). They also do a great job of linking a case study with ROI in their ROI calculator to increase the impact of their value proposition.

Buy lifetime access now at early bird prices.
(Pricing will go up after the first 50 copies are sold)
Learn more at FAQ

Is it worth it?

Do you think I am going to say “No”?• There are 150+ ideas in here, if you benefit even from one idea, you can more than break even on your $87 investment.
• If you don't think you can break even on $87 on what will be useful not just in your current role but in all your future product marketing roles, then this isn’t for you.
• Save time by readily accessing over 50+ hours (till now) of research from a product marketing practitioner. I plan to spend dedicated time on this every week to uncover more ideas that work. This is how I, as Tyler Cowen puts it - “practice my scales”
• Is $87 (2 weeks of coffee’s worth) too high of an investment in your career?
• Isn't there a learning stipend at work you can use?
• The avg. product marketer hourly rate is $70. You are getting 50+ hrs of product marketer’s research. Not to mention 100+ years of product marketing expertise of all the people who built these assets distilled into a handy playbook for $87. Damn! Maybe I should charge more?
Learn more at the FAQ

Methodology

Good ideas come from a place of necessity not a nice-to-have. So in planning my research, I used Andy Rachleff's (VC, founder of Wealthfront, Stanford lecturer) list. Every year he publishes a list of companies that are privately held, have a revenue run rate by year-end of between $20 million and $300 million, be on a trajectory to grow at a rate in excess of 50% for at least the next three or four years, and have compelling unit economicsa.k.a Companies that don’t just have Product-Market Fit but also Product-Message fit.

How can you use PME in your CaREER?

• Turn your website into your best sales rep
• Make that next product launch messaging your best ever by copying the best ever
• Make an impact within weeks of starting your new PMM job
• Ace your next brainstorm with 100s of ideas.
• Successfully re-message/position your product
• Focus your time on strategy rather than content generation(You don’t have to tell your coworkers where you got the ideas from)

Whats different about PME?

• PME PLAYBOOK is ongoing. PME is the resource that I wish I had as a product marketer.
• PME PLAYBOOK takes a SHOW DON'T TELL approach to highlight great product marketing.
• Focus on examples rather than frameworks. Frameworks require a guide, copying examples don't.
• If you find a free resource on the internet as comprehensive as this, I'll send you this for FREE.

• I WANT THIS!